How CALM moved away from mental health’s ‘sad lad’ image
WEBFeb 25, 2022 · How CALM moved away from mental health’s ‘sad lad’ image. Simon Gunning, CEO of the suicide prevention charity, explains why its “hit-driven” brand partnership approach works – and why more nonprofits should behave like brands. By Emma Tucker 25/02/2022. There’s a running joke, among the staff at suicide prevention charity CALM ...
My Breakthrough Moment: Simon Buckley - Creative Review
WEBMar 23, 2021 · My Breakthrough Moment: Simon Buckley. “I wanted to be Ultravox, but sometimes I worry I’ve ended up like Joe Dolce.”. Simon Buckley’s photograph of Manchester in the rain became a viral sensation in 2019. He explains what happened next. The day I took Rainstorm was August 1, 2019 – a Thursday. I was due to meet a work friend to make ...
Using illustration in branding: a how to - Creative Review
WEBFeb 18, 2020 · Using illustration in branding: a how to. Whether you’re tackling a difficult subject or keen to inject life into a brand, illustration is a powerful way to communicate. We delve into the dos and don’ts of incorporating it into branding. By Emma Tucker 18/02/2020. Earlier this year, legal company Farewill faced a difficult challenge.
How I Work: Chris Ware - Creative Review
WEBMar 27, 2018 · How I Work: Chris Ware. Speaking at this year’s Offset festival, artist and illustrator Chris Ware gave insights into his working practice, his battles with self-doubt and procrastination, and how comic books capture the “infinite present”. A highlight of this year’s Offset festival, which took place in Dublin last weekend, was to hear ...
ITV: Becoming more than TV - Creative Review
WEBNov 3, 2020 · ITV: Becoming more than TV. With campaigns such as Britain Get Talking and More Than TV, ITV has redefined its purpose in an ultra-competitive market. We talk to chief marketing officer Rufus Radcliffe about what we need from our public service broadcasters in the modern world. By Eliza Williams 03/11/2020. Creative Insight.
How storytelling is at the heart of the Nike brand - Creative Review
WEBJan 27, 2021 · Walk down any city street, and it will only be a matter of minutes – maybe even seconds – before you spot a Nike Swoosh. Over the course of its near 50-year life span the logomark has become a ubiquitous addition to our visual landscape, so easily identified that for half of that time it has stood alone, without supporting typography, to represent the Nike brand.
How Foundation is empowering creatives to make their own money
WEBJun 30, 2021 · Foundation was founded as a platform to provide an alternative to traditional art auctions and the way work is bought and sold. Instead of physical auctions of pieces, it hosts live auctions of digital art and NFTs.Co-founded by Kayvon Tehranian and Matt Vernon, the concept aims to give more power to the artists and creatives making the work, while also tapping into the world of cryptocurrency ...
Can brands really own a colour? - Creative Review
WEBDec 6, 2018 · The psychology of colour has been the subject of endless research projects over the years, and it’s generally accepted that people will have a different emotional response to specific hues. Red, for instance, is seen as the colour that gets people’s pulses racing, and has been adopted by brands from Coca-Cola to Vodafone. Meanwhile, blue ...
Inside Tim Walker’s world - Creative Review
WEBSep 17, 2019 · Inside Tim Walker’s world. Fear and vulnerability are not subjects that world-renowned photographers often talk about. Studying Tim Walker’s work has always been an emotional encounter: dreams, desires, worry and fears are examined and laid bare, yet Walker has rarely opened up about his personal demons. But …
The best magazine covers of the year 2021 - Creative Review
WEBDec 20, 2021 · FT Weekend Magazine, The Office: A Photography Special. After a year of remote working, FT Weekend’s first issue of 2021 took an in-depth look at the office through the lens of great imagemaking. The cover features a photograph taken from American artist and educator Endia Beal’s series Performance Review. Shot in …