The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

Seesawing tariffs and turbulent financial markets are playing out on social media feeds, affecting the multibillion-dollar ...

Once upon a time, social media was ruled by mega-celebrities with millions of followers. But in 2025, the landscape has ...

In the early 2000s, they got their start with MySpace and blogging. In the 2010s, they used YouTube, Snapchat and Instagram.

Influencer pricing isn’t one-size-fits-all. Various factors impact the cost of a partnership, making it essential for brands to understand what drives influencer rates. There are 12 aspects to ...

Many influencers operate within very small and specific niches, which is useful for a brand seeking to customize its ads. Yet ...

4. Dr. Alex George Dr. Alex George, who ranks fourth among highest-paid healthcare influencers, is a general practitioner from the U.K. who first became famous for appearing on the reality television ...