Seesawing tariffs and turbulent financial markets are playing out on social media feeds, affecting the multibillion-dollar ...

Embracing Data for Future-Forward Influencer Marketing 50% of marketers who use influencer marketing plan on increasing their investment in the following years (Source: Hubspot, 2024).

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

The impact of social media on beauty standards has been both complex and transformative. While it’s brought its share of challenges, it has undeniably made the world of beauty more inclusive ...

Many influencers operate within very small and specific niches, which is useful for a brand seeking to customize its ads. Yet ...

Influencer pricing isn’t one-size-fits-all. Various factors impact the cost of a partnership, making it essential for brands to understand what drives influencer rates. There are 12 aspects to ...

In 2023, The Washington Post revealed that the food industry paid dozens of dietitians, many of whom are also influencers, to post promotional videos on Instagram and TikTok. These videos encouraged ...