Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...
SiriusXM is leveraging Amazon Ads to facilitate programmatic access to the satellite broadcaster’s digital audio inventory, enabling advertisers to pair Amazon’s first-party shopping, browsing, and ...
Amazon Ads and SiriusXM have announced an audio advertising partnership that will allow marketers using Amazon DSP to access SiriusXM’s digital audio portfolio — including Pandora and SoundCloud U.S.
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