A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters from the movie Wicked directs people to an adult pornography website, which

Mattel has apologized for the adult website link mistakenly used in its "Wicked" doll packaging and is pulling them from shelves and online stores.