January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

According to one new survey, the youngest generation will drive a truncated workweek, heightened flexibility, and more when they enter the workforce.

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.