U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. It has.

American Eagle’s new denim campaign featuring actor Sydney Sweeney has sparked backlash over a “genes" pun. Here’s what’s behind the controversy—and why it’s drawing so much attention.

After American Eagle faced a slew of backlash for a controversial ad campaign starring Sydney Sweeney, praising her “good jeans,” the clothing company has responded.