“Appearing in White Lotus Season 3 allows us to reach a truly global audience,” said Chompu Marusachot, the New York director of the Tourist Authority of Thailand. “We are continuously striving to enhance and expand our tourism efforts and infrastructure to welcome even more visitors in the future.”

The latest season is set on the beautiful island of Koh Samui, which will undoubtedly lead to an influx of tourists. Fiji's Malolo Island offers a similar idyllic tropical getaway—without the crowds.

And with a dramatic first episode under our belts, fans are eagerly anticipating the rest of the season.The third instalment of the HBO show is set in Koh Samui, Thailand, seeing a new line up of affluent guests arrive at the infamous White Lotus Hotel.

HBO’s The White Lotus is back with a new season set in Thailand, featuring the luxurious Four Seasons Resort Koh Samui.

The White Lotus season 3 has sparked a huge increase in tourism for Thailand after the show was shot on location at a luxurious resort on the island of Koh Samui

The new season of "The White Lotus" is driving a surge in Thailand tourism inquiries. Here's what to know if you're considering a trip.

The show's executive producer David Bernad tells PEOPLE how four different resorts became the stunning setting for season 3

Hit HBO show The White Lotus is back on our screens, and with it comes a whole new cast of characters for us to get to know, including French-Canadian actress Charlotte Le Bon, who plays Chloe, and Sam Nivola (Lochlan).

Prestige television viewers fond of impressive casts and scenic locations, take note: the third season of The White Lotus kicks off on HBO on February 16. Following earlier seasons set in Hawaii and Sicily,