Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of thousands of customers."
Dude, you’re getting an iPhone… um MacBook… er Dell Pro Max!
So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a step above the Dell Pro (Premium), which is…better than XPS, Inspiron, and Latitude?
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
AMD takes AI PCs to the max with Ryzen AI Max chips
AMD is targeting both low-end and high-end AI PCs at CES 2025. The company unveiled a new family of Ryzen AI Max chips meant ...
Everything New on Max in January 2025
New year, new streaming options as Max reveals what is coming to the platform throughout January, including over 100 new ...
'Last of Us' Season 2 to premiere on HBO, Max in April
Jan. 7 (UPI) -- Season 2 of the video-game adaptation, The Last of Us, is set to premiere on HBO and Max in April. "Five years after the events of the first season, Joel and Ellie are drawn into ...
AMD’s Ryzen AI Max is a one-of-a-kind graphics and AI powerhouse
AMD kicks of CES 2025 with a bang: its Ryzen AI Max processor combines discrete-level graphics with powerful AI, all ...
Outgoing US Transport Chief Says Boeing Has More to Do After 737 MAX Incident
WASHINGTON (Reuters) - The outgoing U.S. transportation secretary said on Monday that Boeing has more to do and its efforts ...
Maple Leafs F Max Domi fined $5K for elbowing
Toronto Maple Leafs forward Max Domi received a $5,000 fine Monday for elbowing Philadelphia Flyers forward Garnet Hathaway.
CinemaBlind USA on MSN1d
13 Highly Anticipated Max Shows Coming in 2025
When you purchase through our links, we may earn an affiliate commission. 2024 is over, and while it was a relatively good ...
Max Homa needed to find joy in golf again. His offseason of change could help
New coach. New shirt. New shoes. New clubs. Temporary caddie change. Just don't call it a reset for Homa. This is something ...