Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

This Maybelline fave blurs pores and functions as a great makeup base — plus it's a sweet 25% off with an on-page coupon.

Maybelline New York reintroduces a beauty icon with Naomi Campbell, Gigi Hadid, and Ru Paul. It takes an icon to know an icon ...

In the trailer for the fictional documentary, ‘Only Icons,’ Naomi Campbell, Gigi Hadid and RuPaul celebrate a mystery icon, ...

L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the nostalgia well, dusting off old marketing assets and reinventing them with an eye toward young consumers.

Emily in Paris has bought back the cropped cardigan, Oasis are touring again… if you needed another sign that the nineties is ...

Maybelline New York tapped international superstars Naomi Campbell, Gigi Hadid, and Ru Paul as the faces of the Instant ...

No makeup look is complete without primer that creates a smooth canvas for your skin. The best makeup primers help to keep ...

The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation. Take advantage of everything ...

To celebrate its staple Instant Eraser product, Maybelline New York has revived its iconic ‘Maybe It’s Maybelline’ tune via a ...

Check out the best early Amazon October Prime Day beauty deals to save up to 55% on Crest whitestrips, SheGlam blush, Hot ...

The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app ...