Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Unlike Toyota Motor North America's own Land Cruiser build that will hit your nostalgic bones, Jeff Westcott went for a ...

Toyota’s customization division, Modellista, has brought a heavily upgraded Land Cruiser called the Overland Vision Concept ...

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR ...

A couple years ago Toyota took over the showcase space in the Center Hall of the Las Vegas Convention Center that was held by ...

Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the ...

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the ...

Toyota gave a pretty wild makeover to its ladder-frame SUVs for this year’s SEMA show. The Land Cruiser ROX Concept is a ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

The Land Cruiser ROX has been created for the SEMA show, but Toyota admits open–top 4x4 could easily make production ...