Hot on the heels of Snapchat’s newly-announced AI Creative Tools, which include the ability to create AI Selfies alongside new AI Snaps tools for Snapchat+ subscribers, a few users have noticed that the setting for Snapchat to use your AI Selfie in adverts is turned on by default.

At its annual Snap Partner Summit on Tuesday, the Snapchat maker announced a series of new AI features coming to its app. Most notably, the app’s My AI chatbot is being updated to work more like Google Lens, as it can now respond to more complex Snaps.

However, its My Selfie feature automatically enrolls you into allowing your My Selfie data to be used in marketing materials. The My Selfie feature tells you of its intentions during setup, but it's pretty easy to skip over it and continue through the process.