The Likert Scale is a five or seven-point scale that is used to allow the respondent to express how much they agree or ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test.

You’ve probably seen a Likert Scale even if you don’t know the ubiquitous measurement tool by name.  In its traditional form, a researcher presents a statement followed by five ...

The Likert Scale Revisited: An Alternate Version Gerald Albaum University of Oregon. Introduction. Marketing researchers have available for their use in measuring attitudes or components of attitudes ...