This year’s must-have holiday toy is putting a spell on shoppers’ wallets — and not in a good way. Holiday Sales We prep all year for this! These are the absolute best Black Friday deals Amazon has to ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as Mattel faces industry pressures.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

HOLLAND, Mich. (WOOD) — Bring your American Girl doll to a new exhibit coming to the Holland Museum. The museum is putting on a limited-time “American Girl Adventure” exhibit during the holiday season ...