For years, mobile advertising operated on a simple assumption: relevance meant context. Financial services firms advertised adjacent to financial content. Sports apparel brands focused their campaigns ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ultimately close sales. Campaigns are flashy, measurable, and often creative. But ...

This article was written by Almedia CEO and founder Moritz Holländer. The concept of ‘reward’ sits at the very heart of video games’ powerful appeal. In presenting players with all manner of quests, ...

For many businesses, attracting new customers has become noticeably more expensive over the past few years. Whether you’re running a startup, an online store, a SaaS company, or a local service ...

Google is testing the ability to automatically assign a “New Customer Value” in “New Customer Acquisition (NCA)” campaigns — without the advertisers’ consent amid pushback from agencies supporting ...

adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing ...

You run a premium subscription service for an award-winning wine club, delivering curated bottles to over 100,000 members each month. More recently, however, you've noticed a concerning trend—your ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...