NEWARK, DE / ACCESSWIRE / June 6, 2023 / In 2023, the ad analytics market is expected to be worth US$ 4.7 billion. The market is expected to reach US$ 16.5 billion by 2033, expanding at 13.4 % CAGR ...

Google is changing how Google Analytics and Google Ads share consent signals — a shift that could have major implications for marketers’ tracking setups starting this summer. What’s happening.

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big ...

Are you ready for the significant changes to Google Analytics and Google Ads that are coming on June 15? Your business may need to take immediate action by updating your structural configurations in ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Google is partnering with Seattle-based Zaaz to offer a fee-based service for advertisers who need more support, consulting and training than they can get from the search giant's free analytics ...