Marketers should spend less time worrying about click-through rates and more time watching Return on Advertising Spend (ROAS). If you are running digital ads on Twitter, Amazon or Google, you are ...

Diversity in video advertising receded this year after making notable gains in 2020 and 2021, according to a wide-ranging analysis that TV and video ad server Extreme Reach shared with Marketing Dive.

Advertising and marketing professionals have adopted artificial intelligence technology for a variety of work tasks, including the faster and less expensive analysis of campaign effectiveness. However ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping will make it possible to identify which creatives convert and which targeting ...

GA4's analysis hub provides templates designed for ad hoc analysis, making it a central location to work with and explore data visualizations. Analysts are demanding analytic tools deliver features ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Elon Musk's X has successfully courted a new set of advertisers in recent months, and some big-name ...