Add Yahoo as a preferred source to see more of our stories on Google. Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all ...

The new brand, aimed at ‘in-betweens’, provides a stripped-back approach to skin care for Gen Alpha, and claims to have been ...

The brand blends fragrance-forward body care with hydrating formulas for young skin with lush textures that tweens want.

The brand is entering Sephora with a range of 12 products that span across the skin care, hair care, fragrance and sunscreen categories. "This launch represents so much more than retail expansion," ...

Add Yahoo as a preferred source to see more of our stories on Google. Shay Mitchell is expanding the Rini ecosystem with new products. The Gen Alpha skin care and play brand, launched late last year, ...