Discover why emotional engagement is redefining audience measurement. Learn how AI-powered tools like facial expression ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Understanding the nuance of audience behaviour is essential in the media industry. Yet many organisations still struggle to connect viewer insights with content decision-making. Our report on data ...

It’s being touted as “a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences.” That’s the result of an expanded relationship ...

Engagement: Look at likes, comments, shares and watch time to gauge audience interaction. • Lead generation: Track clicks, form submissions and email sign-ups. • Sales: Measure conversions ...

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide ...

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or on streaming platforms.

Adobe, LinkedIn and others have been working to advance measurement and audience-sharing capabilities for years. Now, with artificial intelligence, they are finding easier ways to reach success.

Barb, the audience measurement specialist, has appointed RSMB to build a new analytics system that will support full-cycle campaign planning and reporting on li ...

There has long been complaints from broadcasters and content providers about the lack of audience viewing measurement across the Middle East. Arabsat is looking to help plug the gap by entering a ...

NEW YORK--(BUSINESS WIRE)--Today, FreeWheel, a global technology platform for the television advertising industry, and VideoAmp, a media measurement company transforming advertising, announced a deal ...