Sephora, a leading specialty retailer in beauty announced partnership in the Milan location launch of a new 3D augmented reality mirror by ModiFace that simulates cosmetics on a user’s face ...

Mirror, mirror Rimmel describes Get the Look as the first augmented reality mirror. Users can turn their phone’s camera on themselves and, in an effect similar to Snapchat’s popular facial ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...