Managing B2B relationships is more complicated than B2C. Compared with B2C, B2B purchasing cycles take longer, and the business depends much on established contacts and serves a smaller audience. For ...

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

Email ranks as one of the leading tools now being utilized in B2B CRM systems, according to The 2024 State of CRM report, a new study by Sugar.com. Of the marketers polled, 46% have added email ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

Most B2B companies can't connect LinkedIn ad spend to revenue. Here's the attribution framework, CRM setup, and reporting ...

Type the words ‘Promise of CRM’ into Google and you’ll find that industry experts have been bemoaning CRM’s failure to deliver on its promises for more than a decade. And yet, properly implemented, ...

Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more ...

Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, each fighting for control while opportunities slip through the cracks. But ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in ...

B2B buying cycles are getting longer and more complex. According to Demand Gen Report research, 58% of buyers said their decision process was longer in 2017 than in 2016, while only 10% said purchase ...