Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...

A while back I wrote about some strategies that work when advertising to older people, and I promised to follow up with some strategies that don’t work. Here we go. Australian research has found that ...

Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all ...

“There is no known drug or combination of drugs which will prevent or cure influenza.” Thus downrightly did Walter Gilbert Campbell of the Department of Agriculture fortify his last week’s attack ...

In the waning months of 2023 and early 2024, Google faced a targeted campaign of ads using the likenesses of public figures aiming to scam its users, often through the use of deepfakes. The search ...

Google may have finally found an application of large language models (LLMs) that even AI skeptics can get behind. The company just released its 2024 Ads Safety report, confirming that it used a ...

Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that is ...