How Levi’s Fostered a Connection with Beyoncè That Spans Decades — and Created a ‘Pinch Me’ Moment for Its CEO

When Beyoncé named a song “Levii’s Jeans” and then spearheaded a buzzy ad campaign for Levi’s in 2024, it was more than just ...
Yahoo

Board of puritan moms rally against ‘vulgar' Levi's ad starring Beyoncé

Add Yahoo as a preferred source to see more of our stories on Google. Beyoncé modeling for Levi Strauss & Co. for her record breaking ad campaign with the iconic denim brand. (Levi Strauss & Co.) The ...
Hosted on MSN

Did Beyoncé's Levi's ad take a dig at Sydney Sweeney's American Eagle jeans campaign?

Sydney Sweeney has been topping search charts and trending hashtags for several weeks now. The reason? Her much-viral and criticised ad campaign for American jeans brand American Eagle, which was ...
CNBC

Beyonce's ad campaign exceeded our expectations, says Levi Strauss CEO Gass

Levi Strauss President and CEO Michelle Gass joins 'Mad Money' host Jim Cramer to talk quarterly results, its global demand, its direct-to-consumer approach and more. Got a confidential news tip? We ...
Lehigh Valley Live

Levi’s just dropped a rare deal on the Beyoncé Denim Cowboy Collection, and jeans are selling fast

Yes, you read that right. Beyoncé’s bestselling Levi’s collection is currently discounted, with sparkly throwback styles now on major sale. Get the 501 ’90s Women’s Jeans from the Beyoncé x Levi’s for ...
Houston Chronicle

Board of puritan moms rally against ‘vulgar’ Levi’s ad starring Beyoncé

The final installment has over 1.3 million views on YouTube. According to reports, Levi Strauss & Co. saw a rise in sales in April, with the flagship brand's worldwide sales increasing 8 percent ...