Blue Origin expects the New Glenn to provide a viable alternative to SpaceX's market-dominating Falcon family of rockets.

The company, started by the Amazon founder Jeff Bezos, reset its countdown clock repeatedly over a period of just over two hours before eventually postponing the test flight to another day.

Jeff Bezos's Blue Origin will have to wait a little longer for the long-anticipated maiden orbital flight of its brand-new rocket after a launch attempt dragged on for hours before being canceled due to unspecified technical issues.