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BookTok's biggest creators on what's next in 2026
When people all across the globe finally flip their calendars to 2026, it won't just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...
From a bird’s eye view, I think that TikTok is a difficult platform to digest and even harder to discuss broadly, possessing so many sides, shades and issues that are always growing and evolving. Part ...
Colleen Hoover, Taylor Jenkins Reid, Emily Henry. You can even throw Sarah J. Maas or Otessa Moshfegh in the mix. These are the authors I’d like to pronounce as the crowned jewels of a magical place ...
BookTok is a TikTok subcommunity where bibliophiles make content about the literature they love. What started as a small community of avid readers has evolved into one of the more popular corners of ...
Edward Holly (CAS ’25) inherited his love of reading from his mother, who passed down the novels from her book club to him. Holly now helps run Lattes and Lit, an on-campus book club at Georgetown ...
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The romantasy genre has destroyed book cover design
Is BookTok to blame?
The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to ...
TikTok's book-loving community has no shortage of reading recommendations. But which BookTok books are worth it? We've got the answers. Our editors and experts handpick every product we feature. We ...
As reading gets popular, there are a lot of opinions flying around. BookTok, a subculture of TikTok, boomed in 2020, right around the time of the pandemic. With an astounding 52 million hashtags, it’s ...
A scandal over allegations of plagiarism is rocking the book community on TikTok, becoming the latest drama to unfold in a pocket of the internet that was once considered a safer space from online ...
While scrolling through Instagram Reels one night, I stumbled upon a stitched video starting with a woman asking “Do we really need politics in books?” The original video has been lost to the sea of ...
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