Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ reporting viewership of their programming courtesy of “VideoAmp Overnight Data.

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other properties used rival tabulation

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National OOH expansion to inform advertising,

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal spans multiple years, effective immediately, and includes measurement for all Paramount platforms including national and local broadcast,

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms, ending a long-running dispute.

Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ending a contentious four-month standoff between the two firms. Why it matters: The deal,

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global's linear network and streaming portfolio.

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies' previous contract expired on Oct. 1. The new deal includes measurement for all Paramount platforms,