The Games have become a test case for firms seeking to raise their global profile, highlighting rising ambitions and challenges. With the Winter Olympics now under way in Milan and Cortina, Chinese brands involved in the Games are mounting an ambitious marketing push across Italy and Europe,

Eileen Gu, the San Francisco-born Chinese skier and Olympic gold medalist, will serve as Grand Marshal for this year's San Francisco Chinese New Year Parade.

A Chinese humanoid robot captures everyone's attention at China's National Olympics House in Milan by its groovy dance moves.It has been reported that China opened its hospitality house to

As the Olympic flame moves toward the Alps for the Milano Cortina 2026 Winter Olympics, held from Friday to Feb 22, the world's attention shifts from the Great Wall to the Dolomites, a stunning mountain range in northeast Italy.

RICHMOND, Va. (AP)A smartphone app that’s expected to be widely used by athletes and others attending next month’s Winter Games in Beijing has glaring security problems that could expose sensitive data to interception, according to a report published ...

A Chinese cross country skier who made headlines when she was tapped to light the Olympic flame at the Opening Ceremonies last week appeared to violate IOC protocol after a weekend race by failing to appear in front of the media. Dinigeer Yilamujiang made ...

Eileen Gu soared to double Olympic gold as a teenager four years ago but it was the colour of her passport which drew as much scrutiny as her stunning displays. That decision drew intense interest at the 2022 Beijing Winter Olympics when she delivered two golds and a silver for the hosts and became one of the faces of the Games.

A Winston-Salem native and R.J. Reynolds High School Alum had had a front row seat at tonight’s Opening Ceremony as the Chinese National Team’s speed skating coach.