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The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Colgate-Palmolive India stepped up its advertising investments in the first quarter of FY27, signalling growing confidence in its premiumisation strategy as stronger margins and double-digit sales ...

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Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians - and U.S.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Law360 (January 4, 2024, 6:51 PM EST) -- Colgate and Tom's of Maine have defeated a false advertising class action and successfully decertified three subclasses of shoppers who challenged their use of ...

Colgate’s advertisement featuring Prateik Smita Patil feels less like a conventional commercial and more like a video essay unfolding through snippets of his childhood. The ad opens with Smita Patil’s ...

Colgate-Palmolive India plans to step up advertising from already elevated levels as it seeks to accelerate premium toothpaste growth, with management saying the business is expanding at about six ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...

Colgate-Palmolive (CL) is trying to fix a soft North America business after a tough second quarter by ramping support for premium toothpaste, lifting ad spend, and adjusting prices to compete more ...