The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its ... that specializes in college and professional sports right valuations.

The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on next naming-rights deal ...

The home of the Texas Tech football team has undergone ... ∎ Corporate logos on the field: In June, the NCAA Playing Rules Oversight Panel approved college football programs selling on-field ...