Marketing is undergoing a seismic shift. The best companies in the world are no longer spending massive amounts of money to acquire users. Instead, they're using community-led growth to turn their ...

In traditional business, frameworks, such as the "pirate method," have guided the growth of many of today’s tech unicorns. However, until now, I haven't seen a growth framework specifically designed ...

Following the valuation collapse of the last 12 months, the phrase “efficient growth” is reverberating around SaaS boardrooms worldwide. Every software leader is seeking to boost revenues, cut costs, ...

Elena Vera, a growth leader at Lovable with 10+ years running growth teams, argues that distribution—not just product quality—determines company success. Great products fail without it, while mediocre ...