The Paradox of Purpose The idea that purpose must be grand leads to stress and feelings of inadequacy. The key is to focus on “little” purpose: those tiny moments in which you are most alive. By ...

As AI reshapes jobs, many people are rethinking what gives work meaning. Four pathways may explain why some roles feel fulfilling while others do not.

What if the key to happiness isn’t what we’ve been told? For decades, we've heard that finding a deep sense of purpose in life is essential to happiness. Research supports this—having a sense of ...

Our organization is grounded in the idea that “your success is our success.” We believe that success isn’t only about the products we sell; it’s about the deeper connections we create with our ...

Chief Purpose Officers: Do firms really need them? For decades, the shareholder primacy model dominated corporate strategy, often displacing explicit discussions of broader organizational purpose.