The San Antonio company unveils a new logo and tagline as it seeks to tap into the state's data center boom and expand its footprint in the water industry.

My father was a banker, but he was a builder at heart which meant he was constantly remodeling our houses and then selling the improved product. Growing up, I was always surrounded by builders, was ...

Construction technology maker says rebranding its software and web platform products under a single banner will result in a more integrated set of digital tools.

Competition is fierce, which means that growing your construction business requires a strong marketing and branding strategy. Whether your construction company is nestled in a rural town or a large ...

CSI is revitalizing its brand as part of its continued pursuit of its mission: improving facility performance through better communication in the commercial-level construction industry. CSI is ...

Branding builds a unique personality for your business that cannot be copied or imitated, thereby attracting a defined type of customer. Brands are more than just logos and positioning statements but ...

Is your business branded? What have you done to publicize and reinforce its brand? Is branding something you should even be thinking about? Branding has an instinctive appeal that all business owners ...

Starting this month, new and updated Volvo branded products will now be tagged with just the product type and size on its side, and nothing else. All other product details, such as model series and ...

Conventional wisdom says branding is for external communication; it aims to influence current and prospective customers. But this view is too narrow, especially when a company is trying to ...