Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the business ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

If you've always noticed something odd about the HBO logo on their streaming platform, here's why: it's poorly designed.

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HERSHEY, Pa. (CBS) — Pennsylvania's famous candy brand has rolled out a new corporate logo. Hershey made the announcement on Friday that it was adding a Hershey Kiss chocolate at the end of the ...