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Sweden, home of ABBA, meatballs, comfy sofas, and the midnight sun, has decided it needs to defend its brand. The nordic nation has announced that it will seek trademark protections for its own name ( ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United States, in AR, GA, ME, MS, PA and SC. Although countries cannot trademark ...

Sweden offers the opportunity to do just that, and the destination can now be prescribed by a GP as a complementary or alternative approach to conventional treatment. A research-backed destination ...

Sweden has become the first country in the world to ‘prescribe’ a visit to the country prescription to travellers. Sweden’s tourist board has introduced a research-backed marketing initiative that ...

Yesterday, Sweden became the first country to install its own phone number, inviting anyone around the world to dial in and connect with a random Swede. Yesterday, Sweden became the first country to ...

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse ...