Design should not be an afterthought in marketing; it is a strategic tool for building and reinforcing brand identity. And by understanding the profound impact design has on how a brand is perceived, ...

Background Impact to boards is a frequent cause of injury in ice hockey. Improving the board design to reduce the biomechanical loading of a player at impact is one option to prevent injury. Objective ...

Aim: To examine the pre- and post-impact activation of five upper extremity muscles in the tennis volley across conditions of ball speed, ball type and side of the body. Methods: A repeated measures ...