brand platform and the “locked up” interlocking CU logomark and University of Colorado Boulder wordmark. While there are different logo requirements for colleges, units and student organizations, they ...

While it's high praise to be compared to one of sci-fi's best logos of all time, I'm not convinced it was the aesthetic intention for a clean-cut banking brand like Capital One. The old Capital ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Whether a business is looking for a bold look or one with more elegant tones, it is now possible to add a range of different brand personalities to the same logo design. Another improvement is the ...