The American Girl doll line is adding another iconic animated Disney character to its lineup Tuesday — with more on the way — ...

Mattel's new deal also includes the 'Frozen' franchise, whose third animated film hits theaters in 2027.

Unleash the Princess within through theatrical and streaming content, Disney Parks experiences, new music cover releases, consumer products, and more. Grammy award-winning artist Coco Jones releasing ...

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a Viktor&Rolf Cinderella doll and a Pandora diamond collection launching this ...

The Disney Princess brand is one of The Walt Disney Company's hottest properties, but not every one of its endeavors has been a success. Although a princess (Snow White) was the beginning of Disney ...

A multi-year global licensing agreement has been renewed between Mattel and Disney, adding more Disney Princess and Disney Frozen dolls to the market. Mattel has announced its renewal of a multi-year ...

"We find that brand partnerships are a very effective way to tell our brand story and bring new customers to Biscuiteers. We are hugely excited by the opportunity of working with Disney and bringing ...

TALK TO THE PARENTS of any preschool girl and you’ll find that the word princess doesn’t mean what it once did. It’s been co-opted by the Walt Disney Company. Princess is now a mega-brand, part of a ...

It's World Princess Week, so of course you can expect lots of Disney magic in the coming days to help celebrate! Kicking things off, Disney released a special video called "All Princesses Make Magic," ...