The freestyle skier was born in San Francisco but represents China — she has become a commercial powerhouse in the east and west.

Two-time Olympic gold medalist Eileen Gu, who was born in California, faced criticism in 2022 for her decision to represent China in the Beijing Olympics.

The People’s Republic of China named a 126-athlete squad for the upcoming 2026 Winter Olympics. This contingent of athletes, ...

Gu, 22, who was born and raised in San Francisco, will represent China in her second Winter Olympics, where she's a medal ...

Fans in China, where Gu is so popular she can’t walk outside without stirring a commotion, waved Eileen Gu flags at the ...

Eileen Gu is skiing all the way to the bank — but she doesn’t necessarily have her sport to thank for that. The American-born freestyle skier, who was at the center of controversy during the 2022 ...

Freeski sensation Eileen Gu is gearing up for the biggest year of her career – and she’s on a mission to inspire young women. Here she shares a simple mindset shift that changed everything for her.

In the world of competitive sports, identity and representation can evoke passionate debates. Eileen Gu, a two-time Olympic gold medalist and freestyle skiing sensation, epitomizes this complex ...

Olympic champion Eileen Gu can probably boil down her main goals to these: Do her best. And bring as many people along for ...

Eileen Gu will contest all three women’s freestyle events including slopestyle, big air, and halfpipe in Milano Cortina.