A strong first time user experience gets players into the fun fast. Clear goals and emotional rewards during tutorials can boost engagement and retention. Tracking tutorial data helps spot drop off ...

Your first impression of someone may have less to do with them than you think. Here are the four hidden factors that really shape social judgments, according to research. For something that forms in a ...

The R word comes up a lot when talking about email marketing, and especially email newsletters. That's R for Relationships; customer, marketing, reader, prospect, partner etc. Although the word is ...

In an article at MarketingProfs, Louis Chatoff argues that the success of any email campaign largely comes down to creating a good first impression. To gain approval, he says, an email marketer ...