According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

DR, or direct response, marketing includes promotional messages aimed at generating an immediate response from targeted customers. For a small business, direct response marketing is often the most ...

All forms of direct marketing are, by nature, testing intensive. Every aspect of an effort—from the headline to the teasers to the offer to the packaging—should be tested and retested to ensure ...

Email has retained its title as the top direct-marketing advertising medium. But it is slipping a bit. Of all direct marketers, 82% use email, according to Response Rate Report 2021: Performance and ...