FullBeauty Brands’ deal for Cuup offers the size-inclusive intimates company a stronger foothold with the coveted Instagram and TikTok generation, but that doesn’t mean it’s giving up on the boomers ...

FullBeauty is hoping to capitalize on Cuup’s core customer base to expand its reach to a younger demographic. “We are thrilled to welcome Cuup and the Cuup team to the FullBeauty Brands family, as we ...

Continuing its growth, inclusive fashion company FullBeauty Brands has bought Dia & Co., an online size-inclusive marketplace, for an undisclosed sum, according to a Wednesday press release. As part ...

After a 123-year history in plus-size fashion, FullBeauty Brands is moving fast and looking to learn some new tricks as it seeks to bring in younger shoppers. The company said on Wednesday that it ...

While M&A activity has been down in 2023 so far, FullBeauty Brands has been bullish on acquisitions. The inclusive sizing company acquired the intimates brand Cuup in July, just a few months after it ...

NEW YORK--(BUSINESS WIRE)--FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native ...

NEW YORK--(BUSINESS WIRE)--FullBeauty announced today that it has agreed to acquire plus-size fashion authority ELOQUII Inc. from Walmart. ELOQUII’s mission to inspire positive change through the ...

Group of females with different body size standing on white background and laughing. Multi-ethnic women in white t-shirt and blue jeans hugging each other. FullBeauty Brands, a champion of ...

FullBeauty Brands will buy the Avenue brand from City Chic Collective, a publicly traded Australian company. Financial terms of the purchase were not disclosed. This marks FullBeauty’s fourth ...

The combined company, formed as a result of the merger between Destination XL and FullBeauty, will unite complementary brands, channels, and capabilities to better serve plus-size women and Big + Tall ...

FullBeauty Brands, an online retailer of plus-size women’s apparel with a deep history in Indianapolis and nearly half its workers here, is attempting to extricate itself from a staggering debt load ...