Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

The kids are alright, they just want bigger hair. Getty Images Amy Hutnak, a mom from Cumberland, Maine, thought it was funny when her 17-year-old son Ben* started stealing her John Frieda hairspray ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added body ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Opinions expressed by Entrepreneur contributors are their own. As technology advances, people are willing to try any new gimmick to get the hair of their dreams, from new styling tools to chemical ...

The majority of clients seeking perms at Mai Hoa Beauty Salon in Minneapolis are not older Asian aunties. They are men in their 20s and 30s who care about personal style and grooming, who know their ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...

"Avrey dives into her boldest hair decision yet—getting a perm. Good Vibes Only is your new favorite spot for motivating and uplifting content! From fun times with the family and cute memorable ...