Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Google announced on Twitter that they will be automatically deactivating accounts with no spend in the past 15 months. Google said this will help "speed up your AdWords experience" some how. Google ...

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does ...

As the title of the blog suggests, managing a large Google Adwords account is not a piece of cake to get right. In order to be as effective as possible you need to ensure that all of the following are ...

Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts. Recently, when Search Engine ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Here are five relatively easy but essential steps to clean up your AdWords account to make better decisions and focus on the elements of the account that actually matter. I have a love/hate ...

If you haven’t made significant changes during the past year to the way your Google AdWords account is set up and managed, you’re leaving money on the table. Google calculates Quality Scores for your ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google began testing targeted ad placement in AdWords accounts to those spending more than $500,000 or $6 million annually for products other than AdWords tools. The first ads began to appear for one ...