Kantar’s Sandeep Dutta reveals what tests of an organic herbal toothpaste taught him about the power of honesty in marketing. Sometime back, I conducted a few focus groups among homemakers to test an ...

Add Yahoo as a preferred source to see more of our stories on Google. In recent years, there has been an increased demand for natural and organic beauty products across the board. From ...

Dabur Herb’l Charcoal Toothpaste has launched its first-ever ad in India. As per the company, this ad has been conceptualised by Ogilvy and tells about the new-age, unconventional way of getting ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Brushing teeth helps prevent the buildup of plaque, which if left unattended, may lead to tooth decay and ...

Since late 2024, social media users have spread a supposedly real vintage advertisement for scotch- and bourbon-flavored toothpaste. The image of the ad spread on ...

Jaylyn Pruitt is an associate editor for Health covering oral care, sleep, and shoes. She has been writing and editing for Health since 2022. Before any testing or research takes place, we always ...