Horch is a company which never actually went under. It was simply absorbed by bigger companies until it became irrelevant. But the history of Horch ties together most of the biggest names in German ...

The prestigious Pebble Beach Concours d’Elegance Best of Show award went to the 1937 Horch 853 Voll & Ruhrbeck Sport Cabriolet. The car belongs to Bob Lee, who won the award in 2006 with a 1931 ...

Not coincidentally, Audi is the Latin translation of his surname. He is the first of four interlocked rings that sit on every grille of every vehicle that rolls off those ultra-modern, ultra-efficient ...

Ever wonder why the Audi logo is four interconnected rings? Of course you have; you're a human (or possibly a hyperintelligent dog). Many of you know the answer: those rings represent the four marques ...

Back when Auto Union wasn’t even a thing, Horch was one of the go-to automakers for luxury cars in Germany. Integrated into the group in 1932, after which Audi took over control, the brand founded by ...

We’re pretty sure by now you know that August Horch was the one responsible for Audi->ke14. You didn’t? Well, he is (he was also a former engineer for Karl Benz – the other guy in the ...

If we backtrack slightly for context, the Horch name comes from August Horch, a man who used to work for Karl Benz until he started a new automobile company called Horch & Cie. Motorwagenwerke AG, but ...

Audi will use the 2021 Auto Guangzhou in late November for a revival of historic German marque Horch as an ultra-luxury sub-brand to challenge Mercedes-Benz Maybach. The Horch name will be attached to ...

Audi is readying its rival against the Mercedes-Maybach S-Class with an uber-luxurious A8 facelift and for an added flavour, it plans to bring back the moniker ‘Horch’ with it. The name Horch finds ...

Audi will push even further into the luxury car space, with a new flagship version of its A8 sedan that resurrects the old "Horch" name, it's reported. The upcoming top-spec A8 will take on cars like ...

The 130th Annual General Meeting is full of surprises. In addition to electrifying the TT, Audi confirmed the launch of seven SUVs and “a new, especially luxurious and prestigious derivative” of the ...