NEXT reports that a recent survey shows small business owners are increasingly turning to 100% online digital platforms that let them research, compare, and buy coverage without an agent.

Compare rates and coverage options to find the best fit.

NEXT surveyed 1,500 nationwide small business owners in January 2025 to better understand this shift in how they buy insurance. Here’s what the survey found. 61% of small business owners buy ...

It found 48% of small businesses prefer to buy insurance online. Half of the respondents buy insurance online directly from the company, while 28% use comparison sites or apps.

61% of small business owners buy business insurance online The old ways of buying business insurance — meeting with an agent in person or on the phone — are becoming less desirable for busy ...