Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

The outage underscored a central trade-off of cloud computing: while it lets businesses deploy global services without maintaining vast infrastructure, it concentrates risk. A problem in a single region—like Northern Virginia—can cause widespread, simultaneous outages for unrelated companies worldwide.

What happens when key infrastructure providers are too good at their jobs? Everyone relies on them—with catastrophic consequences when they fail.

The Amazon Web Services (AWS) outage on Monday made global headlines after knocking some of the world's largest sites offline for hours. For users, the impacts ranged from the serious - such as not being able to access vital banking, government or work services - to the not-so-serious, such as fears of losing long built-up streaks on Duolingo.

AWS saw a major outage in the early hours of Monday morning, a temporary recovery, and then further issues as the East Coast neared midday. You can read the full explanation of th