Hypercasual games have seen unprecedented growth over the past year. Using the average lifetime value of hypercasual players based on data from ironSource’s platform on user level revenue, we estimate ...

Is viral puzzle game Block Blast rigged? A developer’s backend deep dive reveals how a secret “death algorithm” and ad-harvesting strategy are driving millions in revenue.

“A few years ago hypercasual games needed only two or three components to succeed such as mechanics and visuals now it's a comprehensive package.” “In-app monetisation continues to break into ...

Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between ...

Gamers don’t just wear hoodies. “Hypercasual gaming breaks down every barrier,” said Jon Hook, VP of publishing at Polish game developer BoomBit. “It’s teens, parents – your nan could be playing these ...

Simple games with addictive gameplay and minimalistic art, known as hypercasual games, always need to go a long way from an idea to millions of installations. While developing hypercasual games, ...

Hypercasual is one of the most talked-about genres in mobile gaming. It took off at an unprecedented rate with Flappy Bird going viral in 2014, and it has remained a leading category in terms of ...

Hypercasual game publishers receive hundreds -- if not thousands -- of pitches each month. Of these, 80 are getting published each day across both apps stores. The entire purpose of a pitch is to sell ...

The pandemic was a time of great growth for mobile gaming. In 2020, downloads increased by 38% in the first quarter of the year, and revenue grew by 25%. Moreover, downloads in the following quarters ...

This is a guest column from Omer Kaplan, CRO and Co-Founder, ironSource. At the end of 2018, after a year where hypercasual exploded onto the mobile game market, we attempted to delve into “The truth ...