Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to ... Chanel was the pioneer of the famous "little black dress" so it's only natural for the color black to be a core ...

Watch as we bring the most famous brand logos to life with colorful and creative pancake art! From iconic snack brands to popular companies, each design is carefully crafted to capture their unique ...

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

Additionally, the logo was no longer a lone "C" but the word CAT, with the iconic triangle underneath. Caterpillar brought ...