The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

While the iconic cursive logo—rooted in founder Pirojsha Godrej's signature—remains a testament to the brand's heritage.

We all remember the iconic clown sitting in front of the Mc Donald’s outlets. Ronald McDonald was created as part of fictional land world of McDonaldland. Ronald McDonald, also known as ...

As you can see from the video, and the logo history graphic below, the Ford logo has indeed always had the curlicue. People can't believe it in the comments, which is an excellent example of the ...